Promises are made to be kept. In our “Coffee With Emma” from last week, I asked you if you’d be interested in a new Blogging category, and many of you encouraged me to do it. You wanted to know how I grew my blog of 1000 followers in just 10 weeks, and I thought the subject was way too large to be covered in only one post !
While I know that some of you already has their blog all set up, I thought I’d start from the start, and share with you exactly how I created Glitters & Roses. Because even if you already created your blog, you may want to make sure that you started your blog “the right way”; otherwise I’m not sure that anything I’ll tell you in my next blogging posts will really help. By “the right way”, I mean that this is what worked for me, there are of course several ways to start a profitable blog that probably worked as well for other bloggers ! But this is what I did, and it worked.
If you haven’t started your blog yet, then this guide on how to start a profitable blog will help you through the process of creating a blog you love and that can, eventually turn into a full time job. Ready?
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1. Define Your Niche
This probably sounds obvious, but if you want to start a blog, you’re gonna have to figure out what you want to blog about. What are you passionate about? What are you good at? How can you help your readers? If you want to start a blog, you need to have something to say, some knowledge to share. You also need to know who you’d like to share it with !
A good niche should have three criteria: 1. Something that fills a need
2. Something you’re passionate about
3. Something you can monetize (if your goal is to monetize your blog at some point)
Keep in ming that your niche might change a bit overtime, and it’s okay, especially if this is your first blog. You’re going to write posts about some things, then you will quickly notice that there are some posts you’ll enjoy writing more than others; they will not necessarily be the ones you thought you’d enjoy the most !
2. Choose Your Domain Name
Now, that’s my favorite part. I mean that’s also the hardest, but I love(d) it. Choosing your domain name is kind of an important thing, because it represents your blog’s identity. I really suggest that you choose a name that is not too specific though, because as I said sooner, your blog’s niche might change a bit overtime and you wouldn’t want your blog’s name to become obsolete.
This might sound weird, but I chose the name “Glitters & Roses” because it didn’t really mean anything specific related to my blog. “Glitters” is because I thought that represented me pretty well, I’m a girly girl, and I love anything that is glittery. “Roses” is because I like the rose’s signification, and because… It didn’t sound bad with Glitters. That’s all. I couldn’t be sure that my blog was going to be about beauty specifically, but I knew that I would always enjoy sharing my girly universe.
I’m not saying my blog’s name is perfect and that you should choose you domain’s name exactly like I did. But I like my blog’s name for all the reasons I just mentioned. I mean, I could have called my blog “Emma Beauty”, but 1) that is not original at all, which means no one will remember it, and 2) in the end, beauty is not the only thing I’m writing posts about, and I quickly realized after starting my blog that this is not even the subject I enjoy writing the most about.
You can check if your domain name is available here:
3. Choose a web hosting
Here is where the technical part starts. But no worries, this is much easier than it seems. If you want to start a blog, you’re going to need a web hosting, which means the “place” where your blog lives. Kinda like renting a parking spot for your car, except you’re renting a space on the internet for your blog. Every website needs a web hosting.
When it comes to web hosting, I can only recommend Bluehost, one of the top web hosting companies in 2017. They have been working with WordPress for a while now, making WordPress completely free if you choose to go with them (we’ll talk about WordPress in the next step). Their hosting prices allow you to start a blog for as low as $3.95 / month. I’ve been using Bluehost from the start, and that small price that I pay every months is definitely worth it.
I know what you’re thinking, “I could just start with a free hosted platform…” Please, DON’T do that. If you want to start a blog that you can turn into a business and make money from it, then having a self-hosted site is a must. Really. No one is going to take you seriously with a free hosted site. You won’t be able to put ads like Google Adsense on your site, a free hosted platform just won’t allow it. You won’t own your content. And so many other reasons. In other words, you can forget about ever monetizing your blog if you choose to go with a free hosted site.
Bluehost is easy to use, their technical support is great, it’s affordable AND you get a FREE blog domain. Not to mention that you will look so much more professional to your readers and to any brand that could want to work with you. Ain’t that cool ? 😎
Follow this simple process to start your blog :
- Go to Bluehost ( or just click on the banner below ) and click the “Get Started Now” button.
- Click on the package you are interested in. The basic plan is probably enough for you.
- Sign up for a new domain name.
- Enter your personal and payment information.
- Next you will be asked to enter a password.
4. Choose a platform
Let’s talk about WordPress.org for a minute. I am a WordPress user, and always have been. Honestly I heard so many bad things about Blogger and other platforms when I started my blog, I just couldn’t take that risk, and in the end I’m still convinced that I made the right choice !
WordPress.org is free with Bluehost, easy to use, and the options are infinite. It is what the majority of full-time bloggers use, essentially because WordPress.org allows you to own all of you content, which is super important if you ever want to turn your blog into a business.
You can install WordPress directly from your Bluehost control panel, and this is honestly the simplest thing to do.
- When you are in your cPanel, click on “Install WordPress”
- Click on the “Start” button.
- Once in the installation starts, you will have to decide which domain you will want to install WordPress on. Click the dropdown menu to the domain you just created on Bluehost.
- Now, you will see “Advanced Options.” This is where you choose your username and password for your WordPress website. (You should choose something secure.) You will want to check “Automatically create a new database for this installation” as well, unless you already have a different database (if you don’t know, then you probably do not).
- Click “Install Now.”
- You now have a WordPress blog !
5. Appearance Matters
Congratulations, you have a blog ! But the process of creating a blog doesn’t stop here, dear. Everything that turns a random blog into YOUR blog is yet to do. As soon as you created your blog, you’re going to need a theme. WordPress has some good free themes that you can use, but you can also buy you own theme if you’re not satisfied with those. Etsy is great to find a theme for your blog (that’s where I found mine, here it is !), just type “wordpress theme” in the search area and choose the perfect theme for your blog !
I like Etsy because it is a grouping of thousands of shops, and therefore offers you so much choices. It is a HUGE time-saver, imagine if you had to go to all of those shops individually to find what you want…
One thing you must be aware of when choosing your blog theme, is that the appearance of your blog matters… A lot. Writing great blog posts don’t make everything, your readers will also be (un)attracted by your blog’s visual. You might think that’s unfair, but that’s the way it is; people will be more likely to read a blog that looks pretty, that is ergonomic, easy to run through, than a blog that has quality content but looks like a mess.
If I could give you just two more tips about choosing your blog theme, I’d say find a theme that reflects your personality, and choose bright colors, it will make your blog so much more appealing. I stumbled upon a blog the other day, its theme was all in a dark brown, it wasn’t easy to find anything on it, it took me like three minutes to find the “categories” section -and those weren’t even organized. I left that blog and never visited it again.
6. Create Your Blog’s Social Media
Hold on, I’m almost done. The last thing you absolutely need to do when starting your blog, is to create your blog’s social media. You’re going to need a place to promote your blog posts and build your community, and that’s what social media are there for. I’m mostly using Facebook, Twitter, Instagram, Pinterest, and Stumble Upon. Those are according to me the most important ones, I wouldn’t want to delete any of them if I had the occasion to, because each of them benefits my blog in a different way.
I know, this post was so long. But I didn’t want to miss any point and I wanted to be as clear and as precise as possible, to make sure that you have all the info you need to create your blog. For the courageous readers who read it to that point, let me know if there is any blogging stuff you’d like me to write a post about. I’m here to help !
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